Updated 2026-10-12T00:58:00+00:00
Privacy
The short version: this is a hobby site about dinnerware. It has no accounts, no newsletter and nothing to sell you. There is one contact form, and it only sees what you choose to type into it. Otherwise this site does not want your data and has no use for it.
What is stored on your device
One thing, and only if you use it: your light or dark theme preference is saved in your
browser's localStorage under the key fcg-theme. It stays on
your device, is never transmitted anywhere, and clearing your site data removes it.
There is no login, no profile and no shopping cart, so there is nothing else to store.
Google Analytics
This site uses Google Analytics 4 to count visits and see which colors people look at. That is the entire purpose - it tells me that four hundred people read the page about Medium Green last month, not who any of them are.
GA4 anonymizes IP addresses by default. Google truncates the address before it is stored, and nothing on this site turns that off. I would rather be precise than reassuring, though: anonymized IPs are not the same as no data at all. GA4 still records approximate region, device type, browser, referring page and which pages were visited, and it sets cookies to recognise a returning browser. None of that is joined to a name here, and none of it is sold, shared or exported by me to anyone.
To opt out entirely, install Google's official Google Analytics Opt-out Browser Add-on (opens in a new tab). It works across every site using Analytics, not just this one. A content blocker or a browser with tracking protection does the same job.
Nothing here breaks if you block it. Every page is static HTML and works with scripts disabled entirely.
Advertising
This site uses Google AdSense. Google's ad script loads on every page here, and may set cookies and show ads whether or not a particular page has an ad slot placed on it. Where ads are shown:
- Third-party vendors, including Google, use cookies to serve ads based on your prior visits to this or other websites.
- Google's use of advertising cookies enables it and its partners to serve ads to you based on your visit to this and/or other sites on the Internet.
- You may opt out of personalised advertising by visiting Google Ads Settings (opens in a new tab).
- You can opt out of a third-party vendor's use of cookies for personalised advertising at aboutads.info/choices (opens in a new tab) or youronlinechoices.com (opens in a new tab).
Where I stand
I believe in the Constitution of the United States, and in the plain idea behind the Fourth Amendment: that people are entitled to go about their lives without being catalogued by default. Running analytics on a dinnerware site is a long way from a search and seizure, and I am not going to pretend otherwise. But the principle scales down as well as up, and the least I can do on my own website is collect nothing I do not need, hand nothing over, and tell you plainly what is happening.
The opt-out above is a real control, and I would rather you used it than not. It does not solve the whole situation - no single setting does - but it covers most of the bases that are mine to cover.
A note that has nothing to do with dinnerware
While we are on the subject: the tracking that worries me is not the kind that counts page views. Automated licence plate readers are now installed across a great many American towns, photographing vehicles and logging where they were and when - often without a public vote, and often without residents knowing they are there. DeFlock (opens in a new tab) maps where those cameras have been found and documents how the systems work.
Whatever you make of it, it is worth knowing whether your own town has them. That strikes me as a thing to stay awake to as our children grow up inside it - rather more than a cookie remembering you prefer dark mode.
Third-party links
Pages here link to retailers, collector organizations and the company's own sites. Those sites have their own privacy policies, and this one does not cover them.
That includes the "Buy Fiesta" links. They are plain links to the factory's own store - no affiliate code, no referral tag, nothing that tells them you came from here and nothing that pays me if you buy. They are there because I would rather the pottery stayed open.
Children
This site is not directed at children under 13 and does not knowingly collect information from them.
Your rights
If you are in the EEA, the UK or California, you have rights over personal data held about you. Because this site holds none of its own, requests about analytics or advertising data should go to Google, whose policies are at policies.google.com/privacy (opens in a new tab).
Questions
Send me a message, or reach me through https://cavlemasters.com (opens in a new tab).