Color number100 White · 1986-present · #FFFFFF

White family · Post 86

White

In production

1986-present · Color No. 100

Introducing White, made by The Fiesta Tableware Company from 1986 to current production. It's a pristine shade of white that brings elegance and versatility to every tablescape. Mix and match it with any other Fiesta color, such as Scarlet and Lapis, to create timeless and sophisticated table settings for any occasion.

A Fiesta place setting glazed in White: dinner plate, salad plate, bowl and mug
Photographed ware in White. Fired glaze varies between runs - the flat swatch above is the reference value, this is what it looks like on a plate.

Production

Introduced 1986
Retired Still in production
Years in production 40+ and counting
Color number No. 100
Shade family White

White is in production right now. Fiesta Factory Direct is the factory's own store, in Newell, West Virginia - the same plant that made the piece.

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Notes on White

White has been in continuous production since the relaunch in March 1986, which makes it the longest-running Fiesta color there's ever been. It was one of the three colors Fiesta came back with, alongside Black and Apricot, and it's been the backbone of the line ever since. It's also a true white, with no warmth in it at all, which matters: Ivory, Old Ivory and Linen all read cream next to it, and putting White beside any of them usually looks accidental rather than intentional. If you're starting a collection and want one color you'll never regret buying more of, this is it.

Using White on a table

White carries almost no color of its own, so it is the layer everything else sits on. Build the table out of it and add one loud piece. At L* 100 it is one of the paler glazes in the line: dark food reads sharply against it, pale food much less so. It nearly disappears against a white cloth (1.0:1), so it shows best on dark wood or a colored runner.

Below, 5 combinations built only from colors Fiesta has actually produced. Each says which rule it follows, and which pieces you can still buy today.

Where White sits in the line

White took over from Gray as Fiesta's white, and is noticeably lighter than it - a clearly different glaze rather than a reformulation (ΔE 12.7). It has been in production 40 years against a median of 7 for its era - one of the colors the company kept. It is the lightest glaze Fiesta has made and the longest-running color in the line. In 1986 it arrived alongside Apricot and Black. What else happened in 1986 →

Closest colors in the palette

Ranked by CIEDE2000 (ΔE) against White. Under about ΔE 5 two colors are hard to tell apart side by side - useful when you are identifying an unmarked piece.

On the table alongside White

46 colors were in production at the same time. The 10 nearest in the timeline: