Color number323 Plum · 2001-2015 · #351D54

Purple family · Post 86

Plum

Retired

2001-2015 · Color No. 323

Introducing Plum, made by The Fiesta Tableware Company from 2001 to 2015. It's a deep and luscious shade of purple, reminiscent of ripe plums at the peak of their sweetness. Plum adds a touch of richness and sophistication to any tablescape. Mix and match Plum with colors like White and Sunflower for a vibrant and eclectic table setting, or pair it with Slate and Sage for a more subdued yet elegant combination.

A Fiesta place setting glazed in Plum: dinner plate, salad plate, bowl and mug
Photographed ware in Plum. Fired glaze varies between runs - the flat swatch above is the reference value, this is what it looks like on a plate.

Production

Introduced 2001
Retired 2015
Years in production 14
Color number No. 323
Shade family Purple

Plum was retired in 2015, so it is a hunt for secondhand pieces now. Fiesta Factory Direct is where the colors still being made are, if you are filling a set.

Shop Fiesta Factory Direct (opens in a new tab)

Notes on Plum

Plum ran fourteen years, 2001 to 2015, which is a long run for a purple in this line - the family only has five colors total. It's very dark, with a lot of blue in it, and it functions more like a near-black than a purple on most tables. It arrived alongside Sunflower and pushed Pearl Gray and Juniper off the shelf. Mulberry, introduced in 2018, is close enough (ΔE 5) that the two are genuinely difficult to tell apart side by side, which is worth knowing if you're buying either second-hand.

Using Plum on a table

Plum has enough color to be noticed without taking over, which makes it a good second or third piece - a salad plate or a serving bowl rather than the whole setting. At L* 17 it is a genuinely dark plate, so pale food stands out on it and dark food disappears. It separates strongly from a white cloth (14.4:1) and less so from dark wood.

Below, 5 combinations built only from colors Fiesta has actually produced. Each says which rule it follows, and which pieces you can still buy today.

Where Plum sits in the line

Plum took over from Lilac as Fiesta's purple, and is noticeably darker than it - a complete change of direction rather than a reformulation (ΔE 25.1). It has been in production 14 years against a median of 7 for its era - one of the colors the company kept. In 2001 it arrived alongside Sunflower and took the place of Pearl Gray and Juniper on the shelf. What else happened in 2001 →

Closest colors in the palette

Ranked by CIEDE2000 (ΔE) against Plum. Under about ΔE 5 two colors are hard to tell apart side by side - useful when you are identifying an unmarked piece.

On the table alongside Plum

29 colors were in production at the same time. The 10 nearest in the timeline: