Color number351 Lavender · 2026-present · #9694B8

Purple family · Post 86

Lavender

In production

2026-present · Color No. 351

Meet Lavender, Fiesta’s new color for 2026, and 90th anniversary color, continuing into current production. Inspired by the soft and delicate beauty, this gentle tone adds a sense of calm to everyday dining and creates a kitchen atmosphere that feels fresh, welcoming, and effortlessly timeless. Pair Lavender with colors like Linen or Sky for a soft, harmonious look - for a more striking contrast try Plum or Mulberry.

A Fiesta place setting glazed in Lavender: dinner plate, salad plate, bowl and mug
Photographed ware in Lavender. Fired glaze varies between runs - the flat swatch above is the reference value, this is what it looks like on a plate.

Production

Introduced 2026
Retired Still in production
Years in production Its first year
Color number No. 351
Shade family Purple

Lavender is in production right now. Fiesta Factory Direct is the factory's own store, in Newell, West Virginia - the same plant that made the piece.

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Notes on Lavender

Lavender is Fiesta's ninetieth-anniversary color, introduced in 2026, and it's the newest thing in the line. It's a soft, grayed purple with very little saturation - a complete change of direction from the deep Mulberry it followed, about ΔE 42 away. Purple is Fiesta's rarest family, only five colors in ninety years, and this is the lightest of them by a distance. It arrived as Sunflower and Twilight both retired. It's a quiet color that works as a bridge between stronger pieces, and it sits closest to Lilac, the scarce 1993 purple, of anything the company has made.

Using Lavender on a table

Lavender is soft enough to sit beside almost anything. It works as a bridge between two stronger colors that would otherwise argue. Its mid lightness (L* 63) means most food reads against it without either washing out or vanishing. It nearly disappears against a white cloth (2.9:1), so it shows best on dark wood or a colored runner.

Below, 5 combinations built only from colors Fiesta has actually produced. Each says which rule it follows, and which pieces you can still buy today.

Where Lavender sits in the line

Lavender took over from Mulberry as Fiesta's purple, and is lighter and more muted than it - a complete change of direction rather than a reformulation (ΔE 42.3). In 2026 it took the place of Sunflower and Twilight on the shelf. What else happened in 2026 →

Closest colors in the palette

Ranked by CIEDE2000 (ΔE) against Lavender. Under about ΔE 5 two colors are hard to tell apart side by side - useful when you are identifying an unmarked piece.

On the table alongside Lavender

14 colors were in production at the same time. The 10 nearest in the timeline: